How Much Is Your Brand Perception Worth? Analyzing Pepsi's World Cup 2018 Campaign
Now that the world cup is over, I think it makes sense to do some assessment. I have a big question for a big brand like Pepsi, is this:...
Read Article »Now that the world cup is over, I think it makes sense to do some assessment. I have a big question for a big brand like Pepsi, is this:...
Read Article »Aspiring entrepreneurs and startups usually have a compendium of challenges to contend with, some of which can be quite draining financ...
Read Article »Grammy Award winning Senegalese singer and entrepreneur Akon is launching his very own Cryptocurrency which will power his Wakanda-li...
Read Article »Image Credit: creativity-online.com The work environment can be a very challenging and perhaps daunting place for a lot of people. ...
Read Article »Buying a car is one decision that we sometimes make without sometimes considering the pros and cons. The choice of car, most times could be...
Read Article »What's your preferred shopping choice? For those who do not already know, I'll tell you. The ideal shopping choice is on Ji...
Read Article »My First recession experience as it happened... It was 2008. I had just graduated from the University. Fresh and bubbling with e...
Read Article »Just in case you're wondering what the whole talk about recession in Nigeria really means, I'll share an overview of what a recessi...
Read Article »A lot of us were told by our moms how they had to use their mouth to suck out mucus from our nostrils when we had catarrh and the runny nos...
Read Article »Just the other day, I stumbled upon an inspiring story about two Chinese entrepreneurs. I was looking for Details about the Alibaba...
Read Article »I remember growing up as a kid and I one of my favourite places to go have fun was Mr Biggs! Back then, all we knew about fastfoods ...
Read Article »When Neymar fell to the ground grasping his back in the 82 nd minute of the Brazil versus Colombian world cup quarter-final, the entire ...
Read Article »"Insurance is peace of mind"-Robert Kiyosaki I came across this quote several years ago, but never really understood...
Read Article »"Great entrepreneurs don't write great books. In fact, they don't write many books at all." Great entrepreneurs...
Read Article »The things nobody ever says about starting a business… I just got home, tired from my regular days schedule of activities. With ...
Read Article »Image Credit: Ann Bennett of Washington Post UK Barely 24 hours after Facebook a...
Read Article »Out-of-the-box money-makers to pursue after five by Courtney Connley Ever thought about what you can do to make additional mone...
Read Article »It had been quite a while since I sold my car to fund our working capital. My partner and I spent all our time just focused on our busin...
Read Article »I began by drawing up a list of all the banks in the country, and all the financial institutions that provided any kind of financing fo...
Read Article »The Bank Manager had turned me down for my first loan application. What was I to do next? In the Bible, a great king, told his son, ...
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